Some holidays are just owned by a specific beer. Guinness on St. Patrick's Day, Corona on Cinco de Mayo and so forth. In an effort to capitalize on this association and shift pre-established perceptions among consumers, Anheuser-Busch asked Fusion to create a series of posters that tied its high-end drink portfolio into the festivities of Valentine's Day and St. Patrick's Day.
Setting out to achieve this challenge, I concepted and designed minimal illustrations that share different stories of how beer can be used throughout these different holidays. With the help of my copywriter, Kellen Renard, we complimented the visuals with short, witty taglines.
